Palabras Claves en SEO

Públicado en por
keywords

Para empezar a entender el SEO deberíamos entender algunas palabras claves (keyword), porque lo más importante en el posicionamiento son las palabras. La originalidad, estructura y contenido de palabras.

Lo que más vas a oír en esta asignatura es la palabra keyword.

Keyword

Significa precisamente palabra clave. Es el término o conjunto que utilizan los usuarios para buscar lo que necesitan en los buscadores.

Título de la página </h4> </div> </div> <div class="elementor-element elementor-element-17199d9 elementor-widget elementor-widget-text-editor" data-id="17199d9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Un título es un metadato acerca del contenido del a página. Incluye la palabra clave y debe tener entre 40 a 65 caracteres.</p> </div> </div> <div class="elementor-element elementor-element-c820195 elementor-widget elementor-widget-heading" data-id="c820195" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Descripción </h4> </div> </div> <div class="elementor-element elementor-element-498e7d7 elementor-widget elementor-widget-text-editor" data-id="498e7d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es el elemento clave para llamar la atención del usuario y lo que determinará si hace clic en nuestro enlace. Debe tener hasta 155 caracteres.</p> </div> </div> <div class="elementor-element elementor-element-17a699e elementor-widget elementor-widget-heading" data-id="17a699e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">URL permanente</h4> </div> </div> <div class="elementor-element elementor-element-29fa00b elementor-widget elementor-widget-text-editor" data-id="29fa00b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>URL son siglas en inglés (Uniform Resource Identifier, lo que significa localizador de recursos uniforme) para nombrar la dirección de recursos variables en el tiempo y su propósito es asignar una dirección única a cada uno de los recursos disponibles en internet (páginas, videos, imágenes etc.) Deben ser amigables y lo más cortas posibles.</p> </div> </div> <div class="elementor-element elementor-element-5f2051b elementor-widget elementor-widget-heading" data-id="5f2051b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Contenido</h4> </div> </div> <div class="elementor-element elementor-element-b6558a2 elementor-widget elementor-widget-text-editor" data-id="b6558a2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es lo que escribimos en cada página o entrada de nuestra web. Es lo que google rastrea y si percibe que es bueno y original, lo apremia. Siempre debemos superar al menos 300 palabras.</p> </div> </div> <div class="elementor-element elementor-element-42cb191 elementor-widget elementor-widget-image" data-id="42cb191" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="534" src="https://lapizarradeandrea.com/wp-content/uploads/2018/03/student-849825_1920-1024x683.jpg" class="attachment-large size-large wp-image-779" alt="escribir" srcset="https://lapizarradeandrea.com/wp-content/uploads/2018/03/student-849825_1920-1024x683.jpg 1024w, https://lapizarradeandrea.com/wp-content/uploads/2018/03/student-849825_1920-300x200.jpg 300w, https://lapizarradeandrea.com/wp-content/uploads/2018/03/student-849825_1920-768x512.jpg 768w, https://lapizarradeandrea.com/wp-content/uploads/2018/03/student-849825_1920.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-caa77ad elementor-widget elementor-widget-heading" data-id="caa77ad" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Encabezados <h1> ….<h6></h4> </div> </div> <div class="elementor-element elementor-element-a725af8 elementor-widget elementor-widget-text-editor" data-id="a725af8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Son títulos de las columnas. Es muy importante en el tema del SEO, ya que le dan relevancia especial al texto, más que los que son de un tamaño inferior.</p> </div> </div> <div class="elementor-element elementor-element-468ced6 elementor-widget elementor-widget-heading" data-id="468ced6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Enlaces internos y externos</h4> </div> </div> <div class="elementor-element elementor-element-eb266ad elementor-widget elementor-widget-text-editor" data-id="eb266ad" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nos permiten realizar saltos dentro de una página web si son internos y para acceder a otros sitios web si son externos.  Es importante conocer la forma de cómo conseguir enlaces externos de calidad a nuestra página web.</p> </div> </div> <div class="elementor-element elementor-element-9fe95f9 elementor-widget elementor-widget-heading" data-id="9fe95f9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Imágenes y videos</h4> </div> </div> <div class="elementor-element elementor-element-e163d39 elementor-widget elementor-widget-text-editor" data-id="e163d39" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es importante añadir material propio y que sirva para explicar detalles complementarios. Eso le anima al lector seguir en la lectura del contenido y aumenta la permanencia en la página, que después fomenta su viralidad.</p> </div> </div> <div class="elementor-element elementor-element-75a9314 elementor-widget elementor-widget-heading" data-id="75a9314" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Contenido social</h4> </div> </div> <div class="elementor-element elementor-element-72a62e8 elementor-widget elementor-widget-text-editor" data-id="72a62e8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Deberíamos compartir nuestras publicaciones en redes sociales para animar las visitas a nuestra página web. 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